Choosing your perfect diamond

Picking the ideal diamond for your dream ring is a big moment, and we are here to guide you throughout the process. There are several key factors to consider, and we strive to empower you with the knowledge and confidence to choose the right diamond for you. 

Diamonds scattered on a black velvet surface

what is a lab grown diamond?

A lab-grown diamond is a real diamond that is created in a controlled laboratory environment.

This is achieved by replicating the natural process that forms diamonds deep in the earth. Lab-grown diamonds are composed of pure carbon, and share identical chemical, physical, and optical properties to that of mined diamonds.

Hand wearing three lab-grown diamond rings on a neutral beige background

diamond shape

One of the first major decisions when embarking on a journey to create your perfect ring is diamond shape. This refers to the stone’s external geometric form.  Diamonds are cut in various shapes, from the timeless round brilliant cut, to “fancy shapes” like oval, emerald, radiant, marquise an many more.  Each shape boasts its own unique properties, providing you with plenty of options to choose from to express your individual style.

THE 4 C'S

When evaluating diamonds, the “4 C's" serve as the universal standard, guiding buyers on quality and value. Developed by the Gemological Institute of America (GIA), these criteria—cut, clarity, carat, and colour—determine a diamond’s beauty and uniqueness, helping understand what makes each stone special.

visual explanation of diamond cut exmaples

CUT

Arguably the most important of the four C’s, cut refers not to the shape of a diamond, but rather to its symmetry, polish and proportions. A diamond’s cut will also determine its brilliance, fire and sparkle. 

All our round brilliant diamonds are excellent cut. For fancy shape diamonds, the grade of the cut is determined by the polish and symmetry of the stone. We only work with fancy shape diamonds that possess excellent polish and symmetry grading, ensuring we are offering only the highest quality stones.

diamond clarity explained using a visual chart

CLARITY

Clarity refers to the imperfections (inclusions) naturally occurring in a diamond, graded from Flawless (no flaws) to Included (visible flaws). Most inclusions are very tiny, often invisible to the naked eye.

All our diamonds range between the VS2 - VVS1+ clarity range, ensuring they are eye clean and of the highest quality.

round diamonds visual size comparison

CARAT

Measures a diamond’s weight rather than size. 1 carat equals 200 milligrams, and is divided into 100 ‘points’. 

All else being equal, diamond price increases with the carat weight, as larger diamonds are rarer and more desirable. However, two diamonds of equal carat weight can also vary in value greatly, as it is always the combination of all 4 C’s that eventually determine a diamond’s price.

diamond color visual chart

COLOUR

Colour refers to a diamond’s natural colour. It is graded from D (highest colour grading) to Z (light yellow colour). Colourless diamonds (D - F) reflect more light and are more desirable.

We choose to work only with D - F coloured diamonds to match our commitment to exceptional quality.